In partnership with

Hey everyone,

For years, the path to becoming a “strong data leader” was clear:

  • Be the most technical person in the room

  • Know the architecture

  • Understand the pipelines

  • Be close to the code

Well, that path is closing. AI is changing who creates value and how leadership shows up in data organizations.

In the AI decade, relevance is about what you can shape, influence, and protect. It is no longer about how much you can build yourself.

Data Negotiation (The Skills No One Teaches)

Modern data leaders do not “own” data.

They negotiate it.

Every critical initiative now involves:

  • Multiple data domains

  • Competing priorities

  • Shared ownership

  • Conflicting definitions

  • Limited capacity

The real work happens in conversations like:

  • Which metric matters more?

  • Whose definition wins?

  • What’s “good enough” quality?

  • Who owns the risk when data is wrong?

Great data leaders align incentives. They speak the language of:

  • Tradeoffs

  • Business Impact

  • Risk Exposure

  • Opportunity Cost

Data negotiation is how progress happens in complex organizations.

Cross-Team Influence (Without Authority)

In the AI era, data leaders rarely sit at the top of the org chart.

Yet they influence:

  • Engineering

  • Product

  • Legal

  • Risk

  • Compliance

  • Finance

  • Operations

Influence, not control, is the job.

That means:

  • Knowing what each team cares about

  • Framing data incentives in their language

  • Removing friction, not adding process

  • Being seen as an enabler, not a blocker

The most effective data leaders build trust capital long before they need it.

By the time a crisis hits, alignment is already there.

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Modern Governance (Without Killing Innovation)

AI made governance unavoidable. But the real challenge is that over-governance kills speed, but under-governance kills trust.

The best data leaders design proportional controls and not necessarily choose either or.

That means:

  • Governance that scales with risk

  • Clear ownership of models and data

  • Explainability where it matters

  • Monitoring instead of static approvals

  • Guardrails, not gates

The leaders who win here understand one thing deeply: Governance is about confidence and not about control.

Risk Framing (Making the Invisible Visible)

Most executives do not think in terms of:

  • Lineage

  • Metadata

  • Data quality rules

  • Model drift

They think in terms of:

  • Reputational risk

  • Financial exposure

  • Regulatory penalties

  • Customer trust

  • Operational failure

Elite data leaders translate technical weaknesses into business risk narratives.

Instead of saying “we do not have lineage”, they say “if this model fails, we will not be able to explain why and that created regulatory and reputational risk”.

Risk framing is what gets funding. It is what gets attention. It is what moves data from “nice to have” to “mission critical”.

Translating AI Into Business Value

This is the most important skill of all.

Most initiatives fail not necessarily because models do not work, but because:

  • The value is unclear

  • The ownership is fuzzy

  • The outcomes are not measured

  • The problem was not well defined

Data leaders who stay relevant can answer:

  • What decision does this improve?

  • What costs does this reduce?

  • What risk does this mitigate?

  • What time does this save?

  • Who is accountable for outcomes?

They connect AI to:

  • Revenue

  • Efficiency

  • Risk reduction

  • Customer experience

And they measure it relentlessly.

The Big Shift

The AI decade is raising the bar for data leadership.

The future data leader is:

  • A negotiator

  • An influencer

  • A risk translator

  • A governance architect

  • A business strategist

Technical depth will still matter, but it is no longer the differentiator.

The differentiator is judgement. And judgement is built through experience, perspective, and the ability to see the system as a whole.

Get stories like this in your inbox weekly

Keep Reading

No posts found